HOW IT WORKS!

What Is Wool Coin?

Wool Coin is the exclusive in-game currency of Black Sheep Sweeps. It represents:

  1. Play credits used to spin games.A symbol of your brand (rebellious, cultural, and luxury)

  2. A tool to incentivize loyalty, spending, and sharing

  3. Just like “Gold Coins” in Chumba Casino or “Sweeps Cash” in Pulsz, Wool Coin isn’t just digital money — it’s a brand asset.

How Branded Currency Works in Social Casinos

In sweepstakes-style casinos, branded currency allows players to:

  1. Play games without direct gambling (players “purchase” coins or receive them as rewards)

  2. Participate in sweepstakes draws for real prizes or payouts

  3. Earn, buy, or win coins through bonuses, promotions, or engagement

There are typically 2 types of branded currency:

Types of Wool Coin

Type Function Example
Standard Coins Entertainment only (spins, games, level-ups) Wool Coin
Premium Coins Can be redeemed for real cash prizes (via sweepstakes laws) Wool Coin+ (optional layer)


How Wool Coin Fits Into the Ecosystem

Here’s how Wool Coin can power the full Black Sheep Sweeps experience:

 1. Game Credit

  • Players use Wool Coin to spin slot games, play raffles, or unlock bonuses

  • More coins = more playtime = higher chance of rewards

 2. Loyalty & Referral Rewards

  • Reward coins for:

    • Logging in daily

    • Inviting friends

    • Watching livestreams or social content

    • Joining VIP memberships

 3. Revenue Engine

  • Players can purchase Wool Coin packages (e.g., $20 = 2,000 Wool Coins)

  • Optional: run sweepstakes-based contests where coins can enter a prize draw

4. Brand Differentiation

  • "Wool Coin" connects directly to your Black Sheep identity

  • It's fun, unique, memorable, and completely customizable in visuals and utility

Why Investors Should Care?

  • Branded currency increases player retention and lifetime value (LTV)

  • Encourages repeated purchases without feeling like gambling

  • Makes your platform app-store compliant by separating entertainment from cash rewards

  • You can even launch Wool Coin merch (shirts, badges, avatars, NFTs)

  • Builds Brand Recognition

 

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